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Kate Nichols

UK Hospitality's Kate Nichols was kind enough to come speak at an SBA event. Her knowledge of the market is amazing and i hope you enjoy her words.

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Strike Actions in London

You asked us to represent you in protest against the protests

The ongoing strike actions are causing more damage than we need. Please see the letter sent on your behalf: 

The Impact of Transport Strikes on Soho and the West EndView the letter here

With a swift reply from Mick Lynch, General Secretary RMT:

RMT reply to SBA Letter

Planning in Soho

What happened in planning applications since 2020?

A study has been commissioned of the relevant licensing applications done in Soho since 2020. There are many lessons here, such as the objections made by Soho Society and decisions made by council.

You can view all the submissions here

The summary of stats, as provided by Geraldeve:

Since the start of 2020, there have been 611 applications determined in Soho. The Soho Society has provided 57 comments, of which 50 were objections. Therefore, since 2020, it has commented on 9% of applications in Soho and 88% of its comments have been objections. The only application which it has supported in this period is the redevelopment proposed at the northeast corner of Soho Square which included a public roof terrace.


Hospitality & Leisure Recruitment Service

The project will be launched in October following design work led by the BID-led partnership. The focus of the new service will be to support businesses to secure local talent for London Living Wage careers and to work with employers committed to providing training and progression opportunities.

We are linking the programme with local projects including the Westminster Employment Service, Westminster Kingsway Colleges, local charities and DWP programmes to ensure a pipeline of talent through to the project.

Property News

West End and Central Activities Zone:


WCC has confirmed it will fund the wasteeducation/enforcement post requested in the recent ‘Soho Comes Clean’ report produced by the Soho Neighbourhood Forum. This will be a crucial first step to taking forward the report’s main recommendations.

WCC officers have been tasked with completing monitoring works throughout Soho focusing on noise, traffic and air quality.

This work will allow for further understanding of issues and opportunities facing Soho and will be able to corroborate or disprove current assumptions.Officers will soon be discussing the details of proposed monitoring work with Ward Councillors. Following this, a meeting will take place with key stakeholders to ensure proposed monitoring work aligns with local ambitions and previous work such as that initiated by the Soho Neighbourhood Forum.

It is intended that proposed monitoring work will begin soon after the review with Ward Councillors and key stakeholders is completed.Once results from the monitoring work have been analysed, specific decisions will be made around the suitable next steps for future investment in Soho backing the Soho Neighbourhood Plan. The monitoring work will be completed using the WCC Soho Capital Programme.

Rupert Street ‘Late Night’ Trial

Following a series of successful evening and night-time events, aRupert Street ‘Late Nights’ trial will allow traders to exploit the West End’s evening footfall beyond the normal operating times,currently ceasing at 18:00, Thursday–Saturday. Following a consultation, this is due to commence in mid-October.

Oxford Street District
We continue to work on revising the Oxford District programme to ensure that it meets its key objectives while remaining deliverable within a realistic budget and timescale, working with stakeholders including the New West End Company.

July Reception

Soho Business Alliance at the Ilona Rose House. 

The pictures speak for themselves. Thanks for coming out, we had a great time. 

We thank Soho Estates for hosting at Ilona Rose House & SOLA for the amazing canapés.

Photo Credits : Mags

50 Years of PR!DE

Parade Day: Saturday 2 July 2022

Soho Square Gardens

  • 12:00 to 20:00 Saturday 2 July - Gardens will be open to the public for the event. The majority of event activities are located on street and outside the Gardens
  • 11:00 Sunday 3 July - Gardens reopen

Golden Square Gardens

  • Friday 1 July - West side of the Gardens will be closed
  • 12:00 to 20:00 Saturday 2 July - Gardens will be open to the public for the event
  • 11:00 Sunday 3 July - Gardens reopen

St Anne’s Church Garden

  • Saturday 2 July - Gardens will be closed to the public
  • 10:00 Sunday 3 July - Gardens reopen


On-The-Day Communication

The Resident and Business Liaison team will be in your area on Parade Day and, alongside the Metropolitan Police and Westminster City Council, will be available to field any last-minute issues that may come up. If you have any unexpected disruption in the area of your business, please contact our Event Liaison Team for Pride in London by calling the following number: 0204 576 9744

First Tuesday Club talks Rent Reviews

On the 7th of June we met at Ritas on Lexington. 

Our guest speakers from Shelley Sandzer, Victoria Oats and Richard Thomas held a spirited conversation in the beautiful garden behind Rita's. 

We compliment Rita's on their great food and welcoming atmosphere and thank everyone who attended and shared and learnt more. 

Soho Business Alliance Members helped raise over £48K for Ukraine

Over the last months various events have helped to raise over £28,000 with the support of members of the Soho Business Alliance.

£20,675 was raised by Zima, for the Red Cross in Support of Ukrainian Refugees.

A further £28,330 was raised by creating an auction with George of the Soho Whisky Club to help Together for Ukraine, an initiative set up by the President of the City of Przemyśl, Wojciech Bakun.

The response to a request for donations, from members of The Soho Business Alliance and the whisky trade alike, was tremendous. We are thankful to all who donated and bid. 



Our Mission Statement

To act as a unified voice for all businesses in Soho, with the aim of protecting and growing the economic diversity of the area in which we do business, through engaging with each other, our residents, other amenity groups and the Westminster City Council, thereby protecting its unique character.

Our Sponsors

SBA is proud to be supported by Soho's very best businesses, products and brands. Thank you.