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July Reception

Soho Business Alliance at the Ilona Rose House. 

The pictures speak for themselves. Thanks for coming out, we had a great time. 

We thank Soho Estates for hosting at Ilona Rose House & SOLA for the amazing canapés.

Photo Credits : Mags

50 Years of PR!DE

Parade Day: Saturday 2 July 2022

Soho Square Gardens

  • 12:00 to 20:00 Saturday 2 July - Gardens will be open to the public for the event. The majority of event activities are located on street and outside the Gardens
  • 11:00 Sunday 3 July - Gardens reopen

Golden Square Gardens

  • Friday 1 July - West side of the Gardens will be closed
  • 12:00 to 20:00 Saturday 2 July - Gardens will be open to the public for the event
  • 11:00 Sunday 3 July - Gardens reopen

St Anne’s Church Garden

  • Saturday 2 July - Gardens will be closed to the public
  • 10:00 Sunday 3 July - Gardens reopen


On-The-Day Communication

The Resident and Business Liaison team will be in your area on Parade Day and, alongside the Metropolitan Police and Westminster City Council, will be available to field any last-minute issues that may come up. If you have any unexpected disruption in the area of your business, please contact our Event Liaison Team for Pride in London by calling the following number: 0204 576 9744

First Tuesday Club talks Rent Reviews

On the 7th of June we met at Ritas on Lexington. 

Our guest speakers from Shelley Sandzer, Victoria Oats and Richard Thomas held a spirited conversation in the beautiful garden behind Rita's. 

We compliment Rita's on their great food and welcoming atmosphere and thank everyone who attended and shared and learnt more. 

Soho Business Alliance Members helped raise over £48K for Ukraine

Over the last months various events have helped to raise over £28,000 with the support of members of the Soho Business Alliance.

£20,675 was raised by Zima, for the Red Cross in Support of Ukrainian Refugees.

A further £28,330 was raised by creating an auction with George of the Soho Whisky Club to help Together for Ukraine, an initiative set up by the President of the City of Przemyśl, Wojciech Bakun.

The response to a request for donations, from members of The Soho Business Alliance and the whisky trade alike, was tremendous. We are thankful to all who donated and bid. 



Our Mission Statement

To act as a unified voice for all businesses in Soho, with the aim of protecting and growing the economic diversity of the area in which we do business, through engaging with each other, our residents, other amenity groups and the Westminster City Council, thereby protecting its unique character.

There are lots of good reasons to join Soho Business Alliance!

Just £25 a month gives you all these benefits and more:

Free legal advice

  • Licensing law
  • Planning and application advice and property law
  • Free Contract advice
  • Free Labour law
  • Free Immigration law
  • Involvement in crime and policing initiatives 


A unified voice for businesses in Soho
Maintaining and growing Soho’s unique character
Responding to Policy (Local Authority & National)
Engagement with Westminster City Council
Engagement with Blue Light Services
Engagement on Environmental Issues (Public Realm / Refuse / Noise / Air Quality)

Member group discounts on essential services and supplies

  • Cheaper waste management deals
  • Offers  and support on all sorts of services
  • Group promotions to increase visibility


Supporting your planning applications*
Supporting your licensing applications*
Raising awareness of security issues / threats
Preferential purchasing arrangements for members
Informal mentoring and advice

Connecting: Soho

First Tuesday Networking
Making introductions and creating opportunities
Monthly ‘Soho Briefing’ Newsletter
Members WhatsApp Group

Our Sponsors

SBA is proud to be supported by Soho's very best businesses, products and brands. Thank you.