Soho Business Alliance
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We are the voice 
for your business.

Join Us

The Future of Soho

We believe standing together is the only way to be heard and grow what you would like to see happen in Soho.

To act as a unified voice for all businesses in Soho

Stronger together

Soho is a community unlike any other. A wide variety of businesses exist side by side, thriving from its diversity. SBA actively encourages business owners to work together to preserve this unique commercial and residential community and explorer new ways to grow.  

with the aim of protecting and growing the economic diversity of the area

Soho experience counts

The SBA is here for the benefit of all in Soho. The 24-hour nature of Soho's commercial and social life poses significant challenges. SBA is always on hand with experience and advice to help with all kinds of issues.

through engaging with each other,

Grow your professional Soho network

With its blend of business expertise in all areas, SBA is your first point of call to draw on the past experiences and vast professional network of its members. 

our residents, amenity groups and the Westminster City Council

SBA gets heard

Sometimes, it's hard to be heard above the clamour of Soho's hectic culture, especially if you are opening a new business in the area. SBA identifies the best channels for your issues to be dealt with and ensures that you get the ear of the right people at all the right levels. 

thereby protecting its unique character.

Totally inclusive representation

The rapid growth of SBA from an idea to a thriving and significant forum for local business-related issues is a positive reminder that even the most competitive commercial environment benefits from co-operation and shared ideas. Soho embraces all walks of life and SBA is proud to represent the businesses that bring those people to its streets.

There are lots of good reasons to join Soho Business Alliance!

SBA membership gives all these benefits and more

Free legal advice

  • Licensing law
  • Planning and application advice and property law
  • Free contract advice
  • Free labour law
  • Free immigration law
  • Involvement in crime and policing initiatives 


A unified voice for businesses in Soho
Maintaining and growing Soho’s unique character
Responding to Policy (Local Authority & National)
Engagement with:
Westminster City Council, Blue Light Services & Environmental Issues (Public Realm / Refuse / Noise / Air Quality)


Member group discounts on essential services and supplies

  • Cheaper waste management deals
  • Offers  and support on all sorts of services
  • Group promotions to increase visibility


Supporting your planning applications*
Supporting your licensing applications*
Raising awareness of security issues / threats
Preferential purchasing arrangements for members
Informal mentoring and advice

Connecting: Soho

First Tuesday Networking
Making introductions and creating opportunities
Monthly ‘Soho Briefing’ Newsletter
Members WhatsApp Group

Our Sponsors

SBA is proud to be supported by Soho's very best businesses, products and brands. Thank you.