Soho Business Alliance
Member Login

About March


19 March

March Against Racism

23 March

Remember Me & Never to Forget Covid-19 Memorial Concert - St Pauls Cathedral 

27 March

Mothers Day

About April

1-10th April

London Games Festival - Picadilly

3rd April

London Landmarks Half Marathon -

The Boat Race -

14th April

Vaisakhi - New year Hindu / Sikh

15th – 18th April

Easter Weekend - Passion of Jesus – Trafalgar Square

Good Friday 15th April / Easter Monday 18th April

23rd April

St Georges Day - Trafalgar Square

Record Store Day

28th April

Hustings - 6pm St Annes Church

About May

2nd May

Early May Day Holiday

Vitality London 10,000 -

14th May

FA Cup Wembley Stadium 

15th May

FA Cup Womens Final Wembley Stadium 

19th May

Royal Jubilee Platinum Walk

24th - 28th May

Royal Chelsea Flower Show

28th May

Betfred Challenge Cup Final

29th May

Ride London


Eid - Trafalgar Square

About June

2nd - 5th June

Jubilee Celebrations

2nd June

Trooping the colour

The Queens Birthday Parade 

Spring bank holiday

3rd June

Platinum Jubilee bank holiday

4th June

Platinum Party at the Palace

5th June

The Platinum Jubilee Pageant

11th - 12th June 

Open Gardens

13th - 17th June

London Tech Week

13th - 19th June

2022 Cinch Championships - Queens Club

14th - 18th June

Royal Ascot

15th - 19th June

Taste of London

18th - 19th June

Soho Food Festival

24th June - 10th July 

British Summer Time - Trafalgar Square

24th June - 10th July 

Wimbledon Lawn Tennis Champs

--- TBC ---

West End Live - Trafalgar Square




About July

2nd July

Pride Parade - 50th anniversary of Pride

4th - 9th July 

RHS Hampton Court Palace Garden Festival

10th July

Soho Fete & Waiters Race

14th July

Bastille Day - French House Soho




Coming Soon

1st week of September!

Soho Live Festival

Our Mission Statement

To act as a unified voice for all businesses in Soho, with the aim of protecting and growing the economic diversity of the area in which we do business, through engaging with each other, our residents, other amenity groups and the Westminster City Council, thereby protecting its unique character.

There are lots of good reasons to join Soho Business Alliance!

SBA membership gives all these benefits and more

Free legal advice

  • Licensing law
  • Planning and application advice and property law
  • Free contract advice
  • Free labour law
  • Free immigration law
  • Involvement in crime and policing initiatives 


A unified voice for businesses in Soho
Maintaining and growing Soho’s unique character
Responding to Policy (Local Authority & National)
Engagement with:
Westminster City Council, Blue Light Services & Environmental Issues (Public Realm / Refuse / Noise / Air Quality)


Member group discounts on essential services and supplies

  • Cheaper waste management deals
  • Offers  and support on all sorts of services
  • Group promotions to increase visibility


Supporting your planning applications*
Supporting your licensing applications*
Raising awareness of security issues / threats
Preferential purchasing arrangements for members
Informal mentoring and advice

Connecting: Soho

First Tuesday Networking
Making introductions and creating opportunities
Monthly ‘Soho Briefing’ Newsletter
Members WhatsApp Group

Our Sponsors

SBA is proud to be supported by Soho's very best businesses, products and brands. Thank you.