News & Events
From licensing updates to local happenings, we keep you in the loop. Whether it’s a key policy change, a public consultation, or an upcoming street festival - our updates help you stay ahead.
The King of Soho Bartender of the year 2026
Bartenders of Soho, this is your showcase. Win prizes, impress judges, take prestige.
The time to do good deeds is here…
UPDATE : Thank you to all at SBA for your kind and generous gifts in support of Soho Parish Primary School. We wish you a Merry Christmas and look forward…
The Rates! The Rates!
New Business Rates Structure from April 2026 From 1 April 2026, two permanent lower tax multipliers will apply to qualifying retail, hospitality, and leisure (RHL) properties in England with a…
Reaction to Regent Street
The SBA has proposed a small test of some outdoor dining for Soho
Upcoming Events
About the SBA
We’re the voice of Soho’s diverse and dynamic business community.
The Soho Business Alliance (SBA) unites independent traders, hospitality, and creative businesses to safeguard and celebrate Soho’s unique spirit. We work collaboratively to champion local interests, protect our heritage, and build a thriving, inclusive future.
151 members strong and growing.
Member Benefits
Membership with the SBA gives you access to:
Expert Guidance
on licensing, planning, and compliance
Exclusive Discounts
on business-critical services
Be Seen
through our member network and events
Be Heard
have a seat at the table in shaping Soho’s future
Our Sponsors & Supporters
We’re proud to be supported by a range of businesses and individuals who believe in Soho’s future.
Benefactors
Lead Sponsors
Community Sponsors
Contact Us
Got a question, idea, or want to get involved? We’d love to hear from you.
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